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Notícias
Houston Bike na Eletrolar Show
A Houston apresentará as novidades nas linhas de bicicletas para o segundo semestre deste ano na 9ª edição da Eletrolar Show, que ocorre entre os dias 15 e 18 de setembro, no Transamerica Expo Center, em São Paulo (SP). A empresa participa pela quarta vez da feira, considerada a maior para negócios da indústria e do varejo de eletrodomésticos, eletroeletrônicos, celulares e TI da América Latina.
A Eletrolar Show 2014 tem expectativa de receber a visita de 30 mil profissionais qualificados de compras de todo o país. Os visitantes do estande da Houston conhecerão as bicicletas das linhas passeio, aventura e velocidade que estão com novo visual e ganharam novos componentes.
Na linha passeio, os modelos Bristol Lance, Bristol Peak, Atlantis Mad e Atlantis Land estão com pintura e adesivagem repaginadas. Todos esses modelos agora possuem roda livre index de sete velocidades e câmbio traseiro index. A Medal, com quadro em alumínio, está com um selim mais confortável e diferentes componentes, como câmbio e corrente index, roda livre sete velocidades index, freio V-brake em alumínio e aro aero 26 polegadas.
Na linha aventura, o quadro em alumínio hard tail da Mercury HT, disponível nos tamanhos de 17 e 19 polegadas, ganhou novas cores, em uma composição entre vermelho e preto, e adesivagem. A bicicleta continua com as características que garantem conforto aos ciclistas, como suspensão over com ombro em alumínio, com curso de 80 mm, e aro aero 26 polegadas, parede dupla com 32 furos, e roda livre de sete velocidades index Shimano.
Nova Mercury HT será um dos destaques no estande da Houston
A bicicleta STR 500, da linha velocidade, ganhou uma nova composição de pintura, com a cor branca predominante, e adesivagem. O modelo possui quadro em alumínio e cabeçote integrado oversize com design sloping, garfo oversize em aço carbono e aro aero 700C em alumínio, com destaque para os componentes Shimano A050.
A Houston vai expor seu amplo mix de produtos, que ainda inclui aparelhos fitness e ventiladores, em um estande de 210 m². O espaço será ponto de diversas ações promocionais. No dia 17, a apresentadora e modelo Solange Frazão apresentará uma aula show de Spin Bike, com a presença de DJ, e nos dias 16 e 18 de setembro, o aerografista Daniel Gonçalves desenhará caricaturas dos visitantes em camisetas personalizadas da Houston.
Eletrolar Show 2014
Onde encontrar a Houston: Av. L x Rua 08, estande K12
Local: Transamerica Expo Center – São Paulo (SP)
Data: 15 a 18 de setembro de 2014, das 13h as 21h
Últimas Campanhas SOCIC
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