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Empresas Coligadas
Armazém Paraíba
Em 1958, na cidade de Bacabal/ MA, foi fundada a primeira loja Armazém Paraíba. O nome surgiu como uma homenagem ao passado e à terra que por muito tempo abrigou a família de seus fundadores.
Nos seus primeiros anos, o Armazém Paraíba justificava o título de “armazém”, já que era uma casa comercial com grande sortimento, ainda sem a preocupação de distribuição segmentada no ponto de venda.
A organização das lojas divididas por seções chegaria com a inauguração das grandes lojas de departamento na década de 80, o que proporcionou um rápido crescimento da marca.
Já a construção da imagem da marca, ao longo de mais de 60 anos, baseou-se na organização de grandes eventos culturais e de marketing que, até hoje, mobilizam cidades inteiras.
Na pesquisa Top of Mind realizada pelo Instituto de pesquisa Datafolha o Armazém Paraíba sempre se destaca como uma das marcas mais lembradas em seu segmento nas regiões em que está presente.
Esta importante rede de varejo, que faz jus ao seu slogan: Sucesso em qualquer lugar, é conhecida por sua localização nas mais remotas regiões do Brasil, as promoções envolventes e animadas, o respeito à cultura local, o grande sortimento de produtos, a facilidade de pagamento e principalmente, a excelência no atendimento.
Atualmente o Armazém Paraíba é considerado uma das maiores redes de varejo do país, sendo as lojas do Pará e da capital do Maranhão (São Luís), administradas pela SOCIC. Em 2019, as lojas da marca nessas localidades atua no segmento de moda, comercializando: calçados, confecções e tecidos.
http://armazemparaiba.socic.com.br/
Últimas Campanhas SOCIC
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Assessoria de Imprensa: rp@socic.com.br
(86) 3011-6848 / (86) 98189-2351